Courses

Build the capability to audit your own content.

Some teams want to bring content auditing in-house. Our courses teach the frameworks, tools, and decision-making processes we use in our own consulting work — adapted for teams doing this themselves.

Why We Offer Courses

Not every team needs to hire out. Some need to learn.

Content auditing is a skill that can be learned. The frameworks aren't secret. What takes time is knowing how to apply them consistently, what to do when the data is incomplete, and how to turn analysis into decisions your team will actually act on.

Our courses are practical. You'll work through real scenarios, use the same scoring tools we use in client engagements, and leave with a process you can repeat.

A small team of professionals participating in a content audit training workshop around a conference table with laptops
Hands-on training with real site scenarios

Available Courses

Three courses, each with a different focus.

Content Audit Foundations

4 hours Individual or team

The starting point. Covers what a content audit is, when to do one, how to build a complete content inventory, and how to connect pages to their performance data. Suitable for content managers, marketing teams, and anyone new to the process.

  • What makes a content audit useful
  • Building a URL inventory from scratch
  • Connecting analytics data to content
  • Reading the signals: what the data tells you
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Workshop participants scoring content pages on printed worksheets with colored markers in a bright training room

Scoring and Classification

6 hours Teams of 2-8

The intermediate course. Focuses on how to evaluate pages against consistent criteria and make the update/consolidate/retire call with confidence. Includes hands-on practice with sample datasets.

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From Audit to Action Plan

Full day Teams of 3-12

The advanced course. Covers how to turn audit findings into a prioritized roadmap that your team will actually follow. Includes redirect planning, stakeholder communication, and sequencing decisions by impact.

  • Turning classifications into priorities
  • Planning redirects and consolidations
  • Briefing writers and developers
  • Tracking progress through implementation
  • Running repeat audits efficiently
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How They're Delivered

Formats that work for real teams.

Live Virtual Sessions

Instructor-led sessions conducted over video call. Includes real-time Q&A, live demonstrations, and collaborative exercises. Recorded for later reference.

On-Site Workshops

We come to your office in Atlanta or travel to your location. Best for teams that benefit from working through their own site during the session. More intensive, more tailored.

Self-Paced Materials

For teams that need flexibility. Includes written guides, scoring templates, and worked examples. Designed to be completed without a live instructor, though follow-up support is available.

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Not sure which course fits your team?

We're happy to talk through your situation and help you figure out what would be most useful. No obligation.

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