Our Methodology
Our methodology isn't proprietary in a mysterious way. It's structured, documented, and repeatable. We're transparent about how we work because the process is what makes the results reliable.
The Framework
The heart of our methodology is a three-option classification system. Every page on your site falls into one of three categories. No gray areas, no "monitor and revisit" without a specific reason. Clear decisions, documented rationale.
The page has value — traffic, backlinks, search visibility, or strategic importance — but the content itself needs work. It might be outdated, thin, or simply not as good as it could be. These pages are worth investing in.
An update classification comes with specific notes on what needs to change: factual updates, expanded coverage, improved structure, or refreshed examples.
Two or more pages are covering similar ground and splitting traffic or authority that would be stronger combined. Consolidation means choosing a primary page, merging the best content into it, and redirecting the others.
We map exactly which pages should merge, which should become the canonical version, and what content from each should be preserved.
The page has no meaningful traffic, no backlinks worth preserving, no strategic purpose, and the content is either irrelevant or superseded. It should be removed.
Scoring Criteria
How many people visit this page, how long do they stay, and what do they do next? A page with high traffic but poor engagement tells a different story than a page with modest traffic and strong engagement.
Is this page ranking for anything? Does it receive impressions and clicks from search? A page with no search presence and no direct traffic is a strong candidate for retirement or consolidation.
When was this page last updated? Does the content reference outdated information, discontinued products, or past events? Freshness matters differently depending on the topic — a technical tutorial ages faster than a conceptual overview.
Does this page support your current goals? A page might have decent traffic but cover a topic you've moved away from. Strategic relevance is a human judgment call, informed by your input during scoping.
How similar is this page to others on your site? We flag near-duplicates and topic overlaps that dilute your site's authority and confuse both users and search engines about which page to trust.
Tools and Process
We use a combination of crawling tools, your existing analytics platforms, and structured spreadsheet-based scoring. Nothing exotic. The value isn't in proprietary software — it's in how we interpret what the tools surface and what decisions we draw from it.
All deliverables are provided in formats your team can work with directly: spreadsheets, documents, and presentation decks. You own everything we produce. There's no ongoing dependency on our systems or platforms.
Every deliverable is designed to be handed off. Your team should be able to execute the roadmap without us in the room.
Tuyune Karemo Methodology Principles
Apply the Methodology
We're happy to discuss your site's situation and explain how the methodology would apply to your specific context.
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